Matthieu Blazy Heading To Chanel

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Matthieu Blazy (currently creative director of Bottega Veneta) has been named the creative director of CHANEL. The brand has yet to release it officially; however, according to Lauren Sherman's newsletter Line Sheet of Puck News it’s a done deal. She reported the official announcement is set for December 16th.Why was Matthieu Blazy chosen? Several names were in the mix, including

Jacquemus, Marc Jacobs, Thom Browne and Hedi Slimane who was a strong contender. Even Phoebe Philo was rumoured to be considered.

Blazy was likely chosen because he’s fresh yet proven. He brings creativity without the burnout that often comes with years at the top. Unlike some of the other contenders, he doesn’t have his own brand, which means his focus won’t be split or detract from Chanel’s spotlight. Candidates like Jacquemus and Jacobs, with their celebrity status and own labels, might have introduced complexities Chanel wanted to avoid.

Chanel likely sought someone they could manage—a visionary who wouldn’t completely dominate or redefine the brand in a way that might alienate its core audience, like John Galliano (also rumoured) or Hedi Slimane, who would probably want to control all aspects of the brand. Another key aspect is that Chanel execs want to avoid the revolving doors, hoping Blazy sticks around for the long run much like Lagerfeld did.

Blazy's work at Bottega Veneta has consistently demonstrated his ability to create beautiful, forward-thinking designs while respecting heritage. Chanel needs evolution, not revolution.

As to who’s succeeding Blazy at Bottega Veneta, well, of course, Sherman has the scoop.