Meet the French-Peruvian Photographer Bringing Latin American Flair to the Heart of Paris

Claudia Rivera's Lo Nuestro Pop-Up is A Celebration of Latin American Culture in Paris

Keep an eye on Claudia Rivera. She's quickly becoming a force in Paris' cultural scene. Born to Peruvian roots, descended from the Wanka Indigenous people, and raised in France, the 25-year-old photographer, fresh from opening her own creative agency AMARU, is gearing up for the launch Lo Nuestro: Pop-Up Store Latin America, an event featuring 12 Latin American designers taking place on September 14th and 15th at Galerie Au Roi.

The event promises an exciting mix of art, fashion, food, workshops, and more, all with the backing of Adidas!

This, however, isn’t Rivera’s first big step into the cultural spotlight. In 2022 and 2023, she hosted Sabor Latino, a month-long Latin American culture festival in Paris. One of the standout elements of Sabor Latino was Ñañaykuna—meaning "sisters" in Quechua—a key event Rivera created to highlight the work of Latin American women.

What began as a Gender Studies thesis evolved into something she couldn’t have anticipated. “I started Ñañaykuna two years ago while working on my Master’s thesis,” Rivera explains. “It began as a photographic project, asking Latin American women if they’d be willing to have their photos taken.” The response was overwhelming, prompting Rivera to leave her studies and fully commit to the project. So she went from exploring the representation of minorities through her photography to developing her artistic practice through events aiming to foster the creation of cultural spaces for the French Latin American community.

Indeed, Ñañaykuna was as dynamic as the culture itself, featuring Latin American DJs, dancers, tattoo artists and musicians—all women, all Latin American. Rivera’s vision was to showcase these women as they reclaimed their space in a cultural scene that’s often male-dominated.

Lo Nuestro highlights Latin talent across the board, regardless of gender, aiming to capture the same spirit of Rivera’s past events—creating a platform for Latin American artists and designers to be discovered by a global audience.

Rivera's work speaks directly to a generation of bicultural individuals—the children of immigrants who balance two identities. “I’m very Parisian, but I’m also very Latin,” she says. Her events reflect that duality, offering a fresh take on what Latin culture looks like in a global capital.

Lo Nuestro details:

What fashion can I find?: brands like Ghetto Friends, Equihua, HoodBaby, Casa Siray and Moños mi Niñez, Loso, Kids of Immigrants, Pauu, Amor Prohibido and more!

Where is Lo Nuestro taking place?: at Au Roi gallery located at 75 Rue de la Fontaine-au-Roi, Paris 75011. Free entry. 

Don’t Miss the Lo Nuestro Launch Party! Join the celebration on September 14th with DJs from Paris and New York. —> TICKETS!

Give Claudia a Follow!

This post is public so feel free to share it.

Brazilian Business Leaders Meet with French President Emmanuel Macron in Paris.

A delegation of 35 Brazilian business leaders from diverse sectors met with French President Emmanuel Macron at the Élysée Palace today. Among the attendees was Alexandre Birman, CEO of AZZAS 2154, Latin America's largest fashion group. The meeting, organized by LIDE and Brazilian industry federations, aimed to strengthen economic ties between Brazil and France.

Last year, Brazil exported a staggering $1 billion in clothing and accessories to France, and discussions suggest there’s interest in expanding this business relationship. Birman, for his part, emphasized Brazil’s creative talent and the potential for deeper cooperation, building on France's strong investments in the country.

As it was reported by BoF earlier this year, Brazilian fashion companies Arezzo and Soma agreed to a merger to form a $2.42 billion entity bringing together 34 fashion and footwear brands.

Happy Birthday Vogue Mexico & Latin America!

Vogue México y Latinoamérica celebrates its 25th anniversary with a photographic exhibition that revisits the archives of its most iconic moments. Running until October 13 at Museo Kaluz, the iconic magazine highlights fashion's creativity and empowerment through art.

Titled "Vogue 25: Reflejos de la moda y la cultura latinoamericana ," the exhibition showcases 25 striking images that capture the vibrant fashion and cultural landscape of Latin America.

The collection includes memorable covers and editorials featuring prominent figures like actress Yalitza Aparicio, filmmaker Emmanuel Lubezki, Dominican model Lineisy Montero, and Rarámuri runner María Lorena Ramírez, to name a few. The exhibition also highlights moments like Graciela Iturbide's striking photography of Dior's collection at Luis Barragán's Cuadra San Cristóbal.

"We've Proudly championed Latin American talent, from Bad Bunny to emerging creatives, giving them a platform before their global rise," said Karla Martinez de Salas, Head of Content for Vogue México y Latinoamérica.

Congratulations!

The exhibition is now open to the public until October 14th at Museo Kaluz, Mexico City. Read more about Vogue’s anniversary festivities!

🌟 In case you missed it: Inside Latin America’s $90 Billion E-tailer Mercado Libre

Last month I wrote about LATAM'S undisputed e-commerce giant for The Business of Fashion. Drop me a message if the paywall is an issue and I'll send you the article. ;)

But you should get a BoF subscription! :)

Read on BoF.

Snippets!

🎨 Mexican Prints at the Vanguard

September 12–January 5, 2025.

This exhibition showcases Mexico's rich printmaking tradition, from the 18th century to the mid-20th century, with works primarily from The Met's collection. It subtly highlights the mutual influence between the United States and Mexico

With over 130 works including woodcuts, lithographs, and screen prints by artists like Diego Rivera and José Clemente Orozco and José Guadalupe Posada. Find out more

🧥 Fashion: Custo Barcelona Shows In Quito

Spanish designer Custo Dalmau will present his collection at Quito Fashion Week, Ecuador's capital's fashion event, taking place from November 27 to December 3.

Known for its kaleidoscopic, colorful designs that peaked in the '90s and 2000s, the brand now thrives in emerging markets. This will be the second time the brand showcases its collection in Quito; previously, it has also presented at Colombiamoda and Buenos Aires Fashion Week. (More)

🎶 Here Are the 2024 Billboard Latin Music Awards Nominations

The 2024 Billboard Latin Music Awards nominations were announced, with Karol G leading with 17 nods, including Artist and Tour of the Year. Other top nominees include Bad Bunny, Peso Pluma, and Feid. The awards honor the year's best Latine artists and songs across 49 categories.

Read more

Thanks for reading GEN33! This post is public so feel free to share it.